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Henkel’s göt2b Series

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By: TOM BRANNA

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Henkel’s göt2b hair care brand has produced an original short-form series called “Turning the Tables,” a coming-of-age story set in the DJ-driven world of electronic dance music (EDM) and featuring an exclusive mix inspired and performed by the characters in the story. “göt2b is a styling and color brand inspired by urban street styles that leverages professional formulas and helps consumers create their own confident looks,” said Manuela Emmrich, US marketing director hair for Henkel. “Our p...

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